Under Armour Run
Under Armour developed a comprehensive run program to support and inspire runners of all levels to reach their full potential. By working alongside professional athletes, Olympians included, I created a videography style that brought organic content creation from the athlete to the viewer.
Leaning into their motto, The Only Way Is Through, I entered numerous races. I ran alongside these athletes from the New York City, Washington D.C., and Austin marathons to the 100mi Ultra Marathon and 340mi race from Santa Monica to Las Vegas. Running while performing interviews and capturing lifestyle content embodied the Under Armour run program’s various initiatives designed to enhance performance, provide resources, and foster a sense of community within the running world.
The Speed Project
This race is not just about speed and finishing first, but also about the journey and the bonds formed along the way. Participants must rely on their teammates for support, motivation, and navigation, fostering a strong sense of teamwork and collaboration. By getting to know the team sponsored by Under Armour, we were able to showcase the Speed Project as one of the most challenging and prestigious ultramarathon relays in the world - all through our digital platforms.
Catching Up With
THE ONLY WAY IS THROUGH.
While working at imre over the last few months, she has taken our on-site content game to new levels with our client Under Armour. When I say new levels, I mean actually running along side pro athletes while conducting video interviews in deserts, rain and many other situations.
