Umbrella’s Up
Behind-the-Scenes
This year, we focused on driving tournament awareness and engaging fans with dynamic, behind-the-scenes content. Our efforts led to over 20 million impressions, nearly 9 million video views, 800,000+ engagements, 500,000+ story views, and almost 6 million TikTok views—a 135.28% growth from previous years.
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Practice makes perfect.
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Fresh fan gear.
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Oops!
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Bill Murray.
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Clock in.
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Flip it.
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The boss (Tony).
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Watching your hero.
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Did you see that?
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Mood.
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Fore!
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Pure inspiration.
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Making the rounds.
Onsite activations with players, boosted engagements, impressions and growth of all Travelers-related channels.
Since the Travelers Championship is a PGA TOUR event, there are limitations to what those working for the event can share. With this obstacle came great collaboration that brought unique activations to life with the players onsite. These concepts drove high levels of attention and growth across all channels with assistance from our daily recap videos, as seen above the image library on this page.
The TOUR now uses our content as reference materials for how to create tournament-specific content.
