THE NATIONAL FOOTBALL LEAGUE
& the players and fans that make the sport fashionable.
Score a touch down every time.
Season Campaign
This campaign focused on four key elements: audience, influencer, culture, and brand. It aimed to capture the essence of fandom with the theme "Getting Back in the Game" post-2020. By featuring diverse individuals in game-related activities, we created aspirational imagery and stories that resonate with different personalities, supported by lifestyle content and conversion ads to drive sales.
Mac is great at taking high level direction and making something that just makes sense for the brand and project. Especially on NFL - it’s a very fast account, and sometimes we just have a meeting to talk about a rush request, and before we know it she comes out of it with content that exceeds expectation.
Following the success of the seasonal campaign, I had the chance to capture an exciting collaboration between the NFL and Walmart. The photoshoot showcased spring jerseys and hats, blending football excitement with family spirit.
These images have been featured in NFL-sponsored banners and ads across Walmart sites.
